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Insights Analysis of events, data, and trendsaffecting the information industry. |
The first event, Industrial Automation, went live June 17 with two others scheduled for 2009. Outsell forecasts a recovery for in-person events, and we do not see a "live events are dead" sequel to the overly simplistic and under-informed "print is dead" movie. For those with in-person events, some of the event marketing spending has begun to be siphoned off to virtual events. The decision is whether to fight for a larger share of only the reduced in-person events spending pie, or to add on a parallel virtual events line of business. Returning Members: Sign in using your existing account |
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