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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of David Worlock

By David Worlock
Co-Chair, Outsell Leadership Programs
London, UK

June 1, 2009

The forthcoming merger of Convera and Firstlight ERA to form a new search and advertising solutions company is symptomatic of a trend to build integrated solutions for the content community, rather than sell technology applications.

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