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Insights Analysis of events, data, and trendsaffecting the information industry. |
DIY market research tools are a strong growth area, at a time when traditional market research firms are feeling the pressure of a poor economic climate. The macro trend we see is that companies are getting closer to their customers, whether it is through online surveys, custom online panels or social communities. This bringing a tide of change for providers that traditionally serve as intermediaries between companies and their markets. Returning Members: Sign in using your existing account |
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