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Insights Analysis of events, data, and trendsaffecting the information industry. |
IT and Telecom research firms like Gartner, Forrester and IDC as well as 400+ other firms are heavily reliant on the research and advisory business model. This year's research shows a dramatic downward shift in budgets but more importantly a significant decrease in the perception of the value of these services. Outsell believes it is somewhat a knee jerk reaction by the buyers given the current economic turbulence, but also cautions vendors of these type of services to be particularly careful with price increases and/or diminishing the value of coverage. Returning Members: Sign in using your existing account |
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