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Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

February 24, 2009

Demand Media's eHow site practices a powerful solution to funding editorial at a time when other publishers are laying off editorial staff. The firm applies analytics to each article and pays its freelance contributors based on their articles' popularity and usefulness. It now hosts 500,000 articles and 100,000 videos with this low cost model to an audience of over 30 million unique visitors.

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