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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

February 13, 2009

Glam Media recently joined the long list of publishers acquiring online marketing services companies. This is natural as publishers have traditionally done well with print custom publishing - providing marketing services is the exact online equivalent. Unfortunately, many publishers rightfully proud of their print design and production expertise have not been aggressive about online services because they are very insecure about their online publishing expertise.

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