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Insights Analysis of events, data, and trendsaffecting the information industry. |
Spiceworks, an IT management software firm for small and medium-sized businesses (SMB), demonstrates the power of Web 2.0. Its free product creates a network of IT professionals working in SMB that can be monetized via data and social media content. The company demonstrates the concept of "real data, real time, real people". There are opportunities for both B2B trade magazine as well as IT research vendors to capitalize, with caution, on these new emerging networks, while ensuring that their own products are not outmoded by these ever-evolving market conditions. Returning Members: Sign in using your existing account |
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