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Insights Analysis of events, data, and trendsaffecting the information industry. |
Wolters Kluwer Health and The Nielsen Company announced the Healthcare Consumer Informatics Alliance. Its first platform, HealthScape, integrates Nielsen's consumer OTC and CPG purchasing and behavioral data from Homescan and Scantrack with Wolters Kluwer Health's anonymous patient longitudinal and transactional data from Source Lx and Pharmaceutical Audit Suite (PHAST). The consumer healthcare segment continues to demonstrate new product innovation and partnerships. Returning Members: Sign in using your existing account |
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