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Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

September 19, 2008

Bizo's targeting, and sole B2B focus, which is still rare, are attractive. But we are equally fascinated with two powerful implications that Bizo is not emphasizing in its release announcements. One is its far beyond the minimum threshhold attention to privacy; the other is the potential for its combination of technology and user profiling to serve as an outsourced or licensed ad serving service to a large number of B2B publishers, a buy vs make option.

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