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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Ned May

By Ned May
Vice President & Lead Analyst
Boston, Massachusetts

August 8, 2008

The recent launch of the web search engine named Cuil was phenomenally successful in terms of the attention it received but phenomenally poor in terms of the performance it delivered. Dissecting what went right and what went wrong provides some good lessons for anyone working on the challenge of displacing Google from the lead in search.

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