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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

August 22, 2008

The new B2B trade publishing contortionist combination of opposites: offering highly niched content and one-to-one-marketing, while at the same time playing the multi-million user audience game to attract more online advertisers.

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