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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Louise Garnett

By Louise Garnett
Vice President
Durango, Colorado

April 11, 2008

J.D. Power and Associates has announced the acquisition of Umbria. With the importance of social media market intelligence growing rapidly, J.D. Power has recognized that it is a critical part of tracking the voice of the customer.

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