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Insights Analysis of events, data, and trendsaffecting the information industry. |
Quantcast has closed $20 million in funding and announced plans to support demand and scale adoption of its free web traffic measurement service. Publishers meanwhile are continuing to complain about the wide variety of external web traffic measurement statistics which fail to combine well with internal web analytics package statistics. The standards bodies are driving towards transparency but it is like taming the Wild West -- it will take a while. Returning Members: Sign in using your existing account |
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