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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Daniel Pollock

By Daniel Pollock
Vice President & Lead Analyst
London, UK

August 19, 2008

Having launched a premium point of care content free at the point of use, we are seeing some disruptive behaviour from the venerable BMJ. We look at the details and speculate as to what this means for its competitors.

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