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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Louise Garnett

By Louise Garnett
Vice President
Durango, Colorado

December 12, 2007

Outsell estimates the overall market worldwide for Social Media Market Intelligence (SM-MI) at just over $80 million in 2007. The top players represent approximately 80% of the market with Nielsen Online (BuzzMetrics) ranked first, followed by TNS Media Intelligence/Cymfony, Biz360, Factiva, LexisNexis, Umbria, and Collective Intellect.

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