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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Kate Worlock

By Kate Worlock
Director & Lead Analyst
United Kingdom

December 6, 2007

Adobe and Yahoo! have collaborated to allow the placement of pay-per-click (PPC) advertising within PDF documents, and large publishers including Reed Elsevier and Pearson are testing the service. Other recent advertising experiments have proved rather more controversial.

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