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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Louise Garnett

By Louise Garnett
Vice President
Durango, Colorado

September 20, 2007

comScore, in collaboration with Federated Media Publishing, introduces a new conversational media report that focuses on worldwide measurement of audiences who engage with blogs and social networking sites. Although comScore brings fresh new measurement to the area, there are many companies offering some aspect of blog and social networking information through basic tracking, media monitoring, reputation management, or market intelligence.

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