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Insights Analysis of events, data, and trendsaffecting the information industry. |
Packaged Facts, DataUnison, and eBay have teamed up to bring real online data assets to the market. Important Details: Consumer research firm Packaged Facts has unveiled a series of reports that offer consumer goods marketers a look at product trends and buying and selling insights provided by eBay, the world's largest global online marketplace with more than 241 million users worldwide. Produced in conjunction with DataUnison, the authorized and exclusive reseller of eBay's market data, the Online Market Insights Powered by eBay Data Reports provide annual overviews and quarterly profiles of eBay activity for consumer product categories and brands, with in-depth analysis and extensive tabular and graphic data on multinational sales generated through eBay. The first two reports offered are in the area of watches and laptops with additional reports offered or planned for MP3 players, DVDs, CDs, and video games as well as individual brands within product categories. Report prices range from $3,500 to $6,000. Implications: Outsell has been watching the online data worlds closely, predicting that at some point in time we would begin to see real data in real time begin to seep into the market research sector. This announcement is yet another example of data coming into the market in a packaged way that allows the use of massive amounts of online retailing data to provide market insights. The offering from Packaged Facts is in a report format (so real data but not real time as of yet) with data provided by DataUnison, ebay's data distribution partner. Many market research firms do not have the processing capability to harness this level of data; data intermediaries such as DataUnison, at least in the case of eBay, provide a way to get processed data about which analysis can be then provided by the analyst or report firm. There are few companies that sit on this wealth of real time data at this point, but eBay is a good example of one which has found a way to get online data assets to market. |
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