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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Louise Garnett

By Louise Garnett
Vice President
Durango, Colorado

August 13, 2007

comScore has launched Tech Metrix, a new service to provide a detailed view of Internet users' individual technology profiles, including computer hardware, software configurations, and usage. This product will have many uses but notable is the ability for product marketing to get real time visibility into an install base of users.

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