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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

July 20, 2007

The owners of the Answers.com reference site, has entered into an agreement to acquire $7 million Lexico Publishing Group, LLC, owner of the high traffic web properties Dictionary.com, Thesaurus.com and Reference.com, for $100 million in cash, a whopping 14.3x revenue. But Dictionary has done poorly monetizing its high traffic, and Answers is confident it knows how to fix that.

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