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Analysis of events, data, and trends
affecting the information industry.
Image of Louise Garnett

By Louise Garnett
Vice President
Durango, Colorado

July 3, 2007

Nielsen has aquired Telephia, a telecom and mobile research firm. This complements Nielsen's strategy of anywhere anytime measurement, and puts another premium company into its measurement fold with recent full ownership acquisitions of NetRatings and Buzz Metrics.

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