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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

May 8, 2007

Ziff Davis's use of "in-text" ads within the editorial content of its sites stirred fiery reactions calling it outside the ethical guidelines for separation of editorial and ad sales. By the end of the week, the American Society of Business Publication Editors issued a formal statement saying "ad links within editorial text should NOT be sold under any condition."

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