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Annual Advertising and Marketing Study 2013: B2C Advertising
Outsell’s “Annual Advertising and Marketing Study 2013: B2C Advertising” presents the full results from the consumer advertising side of our 2013 advertising and marketing study. This report is part of...
The Outsell Valuation Model – What Drives a Company’s Market Value Today
In the first quarter of 2013, we saw the aggregate value of US M&A transactions rise, but the outlook for M&A activity in the publishing and information industry is less...
Data Management Platforms (DMPs) and Opportunities for Monetizing Data
Data is everywhere — and everyone who has it is working to figure out how to monetize it. As digital advertising and marketing grow, fueling a rise in even more...
Annual Advertising and Marketing Study 2013: B2B Advertising
Outsell’s “Annual Advertising and Marketing Study 2013: B2B Advertising” follows on the heels of our recent B2B headlines report to present the full results from this year’s study. This is...
Top Five Technologies to Watch: 2013-2014
We vetted, analyzed, and prioritized — and five technologies stood out to make Outsell’s annual list of “Five Technologies to Watch.” In highlighting this year’s crop of the most important...
GAFA Dominance: The Tentacles Grow
The companies that make up GAFA — Google, Amazon, Facebook, and Apple — continue to expand their reach in terms of digital advertising dollars, revenue, and their role in the...
Annual Advertising and Marketing Study 2013: B2B Advertising Headlines
B2B media executives have critical questions about what their advertisers need and how they spend their dollars. Each year, we highlight trends in this space to help businesses engage more...
Information Industry Market Size & Share Rankings: Preliminary 2012 Results
Preliminary estimates for 2012 revenue and growth across the $506 billion information industry show strong gains coming from the Web Search, HR and Market & IT Research markets, while the...
CEO Topics: Sales Excellence Study
Company leaders are always on the lookout for ways to bolster and build a better, more effective sales machine. Information industry CEOs and sales leaders share a common concern across...
The Local Marketing Services Revolution
Print advertising continues its tailspin, while digital struggles. Circulation revenue shows signs of hope for making up some of the ad gap, but publishers still need a viable “third leg”...
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