Outsell's Signature Event
Co-produced with The Jordan, Edmiston Group, Inc. (JEGI)
September 21-23, 2008 / The Ritz-Carlton, Half Moon Bay / Half Moon Bay, California
Extraordinary speakers. Essential topics. Exceptional leaders.
Sunday, September 21
11:00 a.m.
Registration
10:00 a.m. - 5 p.m.
Golf - The Ocean Course
Designed by renowned golf architect Arthur Hills, The Ocean Course is ranked among the top courses in California. Its traditional Scottish design is complemented by the natural terrain of the rugged Northern California coast.
Space is limited. Please e-mail Molly Reidy to reserve your tee time.
6:30 p.m.
Opening Reception - Gazebo Lawn
7:30 p.m.
Dinner and Speaker
Monday, September 22
8:00 a.m.
Continental Breakfast - Ballroom
8:45 a.m. - 9:00 a.m.
Welcome
9:00 a.m. - 9:45 a.m.
Global Economic Outlook
Michael J. Boskin
Senior Fellow, Hoover Institution, Stanford University
9:45 a.m. - 11:00 a.m.
Global Industry Outlook
Anthea Stratigos
Co-founder & CEO, Outsell, Inc.
Wilma Jordan
Founder & CEO,
The Jordan, Edmiston Group, Inc.
11:00 a.m. - 11:15 a.m.
Networking Break
11:15 a.m. - Noon
The End of Advertising As We Know It
Dr. Saul J. Berman
Partner & Global Executive,
IBM Global Business Services - Media & Entertainment
Noon - 1:15 p.m.
Luncheon - Gazebo Lawn
1:30 p.m - 2:15 p.m.
Case Study: Re-tooling for Global Growth
Tim Weller
CEO,
Incisive Media
2:15 p.m. - 3:00 p.m.
Web 2.0 in B2B: Making Money
3:00 p.m
Adjourn - Afternoon Networking Break
6:00 p.m.
Cocktails
7:00 p.m.
Dinner
Building Resiliency Brands & Driving Innovation
Tuesday, September 23
8:00 a.m. - 8:30 a.m.
Seated Breakfast - Ballroom
8:30 a.m. - 9:15 a.m.
Conquering High-Risk, High-Stakes, "Life & Death" Moments
9:15 a.m. - 10:00 a.m.
Joining the Multi-Media and Mobile Revolution
10:00 a.m. - 11:30 a.m.
The Platform as a Service: The Next Wave of the Web Changes Everything
11:30 a.m.
Closing Remarks - Event Adjourns
Anthea Stratigos
Co-founder & CEO, Outsell, Inc.