Outsell's Signature Event
Co-produced with The Jordan, Edmiston Group, Inc. (JEGI)
September 21-23, 2008 / The Ritz-Carlton, Half Moon Bay / Half Moon Bay, California
Program at a Glance
Sunday, November 11
11:00 a.m.
Registration
11:00 a.m. - 5 p.m.
Golf – The Ocean Course
This event is fully booked. Please e-mail Molly Reidy if you would like to be put on the waiting list.
6:30 p.m.
Opening Reception – Grand Lawn
7:30 p.m.
Dinner – Ocean Room at the Sanctuary
Leveraging NextGen Technology
Speaker: George Colony
Chairman of the Board & CEO,
Forrester Research
Monday, November 12
8:00 a.m.
Continental Breakfast — Grand Oaks Veranda
8:45 a.m. - 9:00 a.m.
Welcome
Anthea Stratigos
Co-founder & CEO, Outsell, Inc.
9:00 a.m. - 9:45 a.m.
Global Economic Outlook
Michael J. Boskin
Senior Fellow,
Hoover Institution, Stanford University
9:45 a.m. - 10:15 a.m.
Networking Break
10:15 a.m. - 11:15 a.m.
Global Industry Outlook
Leigh Watson Healy
Chief Analyst,
Outsell, Inc.
11:15 a.m. - Noon
M&A Outlook and Valuations
Wilma Jordan
Founder & CEO,
The Jordan, Edmiston Group, Inc.
Noon - 1:30 p.m.
Luncheon — Terrace Room
Harnessing the Revolution in NextGen Advertising
David Rosenblatt
CEO,
DoubleClick, Inc.
1:45 p.m - 2:15 p.m.
Fair Use in An All-Access World
Rick Kurnit
Partner, Advertising and Marketing Group,
Frankfurt Kurnit Klein & Selz, PC
2:15 p.m. - 3:00 p.m.
The Case for Going Green
Joel Makower
Chairman & Executive Editor,
Greener World New Media, Inc.
3:00 p.m - 6:00 p.m.
Afternoon Networking Break
6:00 p.m.
Cocktails — Osprey Point Clubhouse Veranda
7:00 p.m.
Dinner — Osprey Point Clubhouse
8:00 p.m.
Branding and Building an Execution Culture
David Calhoun
Executive Chairman & CEO,
The Nielsen Company
9:00 p.m.
After-Dinner Networking
Tuesday, November 13
8:30 a.m.
Continental Breakfast — Grand Oaks Veranda
9:00 a.m. - 9:15 a.m.
Welcome & Recap
Anthea Stratigos
Co-founder & CEO,
Outsell, Inc.
9:15 a.m. - 10:15 a.m.
Crowdsourcing & Monetizing Community
James McGonigle
Chairman,
Corporate Executive Board
Tony Perkins
Founder,
AlwaysOn Network
Jay Rosen
Founder,
NewsAssignment.net
Dwayne Spradlin
President & CEO,
InnoCentive
10:15 a.m. - 10:30 a.m.
Networking Break
10:30 a.m. - 11:15 a.m.
Get Ready for Enterprise 2.0 & Virtual Reality
Joseph Jaffe
CEO,
crayon
11:15 a.m. - Noon
CEO Tactics in China
Sharon Ruwart
CEO,
Elsevier Science & Technology, China
Noon - 1:30 p.m.
Lunch
Slow Down to Speed Up: Managing People, Pace & Performance
Andrew Weil, M.D.
Author and internationally recognized expert on integrated medicine
1:30 p.m.
Closing Remarks
Anthea Stratigos
Co-founder & CEO,
Outsell, Inc.