Publishers and Commercial Information Providers
- Client:
- Print publisher
- Challenge:
- Launch electronic content licensing business
- Outcome:
- Tremendous ROI on new business with many deals signed
A traditional print publisher wanted to venture into electronic content distribution, a big unknown to the company. The business of licensing content to other content distribution partners was unrelated to the client's main revenue source: advertising.
The company, an Outsell client, used Outsell's service to monitor the industry daily and learn the ins and outs of e-content distribution. The client also relied on Outsell's Analyst Access privileges to obtain analyst feedback crucial to its business plans and projects.
The return on investment in the new business area has been very high. Many electronic distribution deals have been inked at royalty rates double initial estimates before Outsell's involvement.
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