Publishers and Commercial Information Providers
- Client:
- Market research firm
- Challenge:
- Move from consulting business model to content business model
- Outcome:
- Grew business from $2 million to $20 million in three years
A cash-strapped market research firm came to Outsell with a consulting-focused business model. The founders wanted to leverage their work over more clients to build revenue quickly.
Executives relied on Outsell to better understand the market for information services. They transformed their business by publishing research using a "one-to-many" business model rather than their existing "one-to-one" model. The firm's principals also learned the benefits of renewable vs. one-off revenue streams. The company repackaged and priced its offerings based on Outsell analyst input and Outsell research publications covering the information provider space.
The repositioned company's revenue grew tenfold in just three years.
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