Finance and Investment Professionals
- Client:
- Investor in information businesses
- Challenge:
- Evaluate customer satisfaction and loyalty of a target acquisition
- Outcome:
- The client decided not to make the acquisition
Armed with the reports it received regularly through its subscription to Outsell's InfoAboutInfoSM service, an investor in information businesses analyzed the strengths and weaknesses of the players in a particular market segment. The investor found that one of the competitors in the space was an ideal acquisition candidate.
The client needed additional information to fully evaluate the opportunity and asked Outsell for specific, proprietary drill-down work under a custom research engagement. Outsell conducted an in-depth customer satisfaction study and loyalty analysis of the target acquisition property and provided the client with the resulting information together with Outsell analysts' views on the strengths and weaknesses of the acquisition target.
The research findings provided by Outsell helped the client to make a no-go decision.
See all success stories