Information Management Executives
- Client:
- Food and beverage company
- Challenge:
- Corporate Information Center needed advice on records management
- Outcome:
- Corporate Information Center increased its profile in the company
Information professionals at a branded food and beverage company were evaluating the pros and cons of moving records management into the Corporate Information Center.
Outsell worked with them to re-frame and broaden the challenge. Armed with Briefings from their subscription to Outsell's InfoAboutInfoSM service and specific Outsell analyst recommendations, the information professionals convinced management that their department should be expanded to include a broader information management role within the organization.
As a direct result of the initiative, the information professionals have a higher profile within the company, as the scope of responsibility of the Corporate Information Center has been enhanced significantly to include a mission-critical mix of internal and external content management.
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