Impact: Outsell Client Success Stories
Outsell has provided actionable advice and analysis regarding a diverse set of challenges in the information industry.
Publishers and Commercial Information Providers
- Client:
- Market research firm
- Challenge:
- Move from consulting business model to content business model
- Outcome:
- Grew business from $2 million to $20 million in three years
- Client:
- Information distributor
- Challenge:
- Market analysis before a new product launch
- Outcome:
- Chose to put the new product launch on hold
- Client:
- Specialty information aggregator
- Challenge:
- Declining subscription renewal rates
- Outcome:
- Over 10 percent improvement year-over-year
- Client:
- Print publisher
- Challenge:
- Launch electronic content licensing business
- Outcome:
- Tremendous ROI on new business with many deals signed
Information Management Executives
- Client:
- Major telecommunications company
- Challenge:
- Prove the value of its market intelligence intranet
- Outcome:
- The intranet continues to receive significant financial support
- Client:
- Food and beverage company
- Challenge:
- Corporate Information Center needed advice on records management
- Outcome:
- Corporate Information Center increased its profile in the company
- Client:
- Major U.S. government agency
- Challenge:
- Redesign the organization's internet and intranet sites
- Outcome:
- Cut time to develop the redesign; improved usability
- Client:
- Large multinational
- Challenge:
- Evaluate content portfolio
- Outcome:
- Filled gaps in the content offered to users
Finance and Investment Professionals
- Client:
- Investor in information businesses
- Challenge:
- Evaluate market valuation of a potential strategic acquisition
- Outcome:
- Pricing was shown to be unrealistic and the acquisition was not made
- Client:
- Major content distribution company
- Challenge:
- Evaluate strategic direction
- Outcome:
- Client was acquired by a larger organization
- Client:
- Investor in information businesses
- Challenge:
- Evaluate customer satisfaction and loyalty of a target acquisition
- Outcome:
- The client decided not to make the acquisition
