Buyer Market Profile: Insurance Industry

This Briefing provides key metrics and trend analysis about the Insurance Industry as a market for Information Content (IC). Outsell data shows that individuals and departments in the Insurance Industry spend $11.3 billion on content, more than any other industry. Significant market pressures, legislation, and world events are altering the landscape for content purchasing and deployment in the industry, however. This Briefing provided detailed data on content spending levels and practices, and identifies the areas where content use in the industry can be expected to expand and contract. For content vendors, it identifies the opportunity to increase sales by taking a broad view of content spending by companies in the industry. For content deployment functions in the industry, it provides data for benchmarking themselves against the industry, and identifies strategies for building a stronger function in times of leaner budgets and increased accountability.