The English Language Teaching Market: Revolution or Evolution?

This is an exciting time to be in English Language Teaching (ELT). Education is a key component in the world market and a driver of change; ELT is at the front and center of this movement. Still, the ELT market is facing a series of disruptions that will change it forever. Technology, new competition from online services, and increased importance of languages other than English are just some of the challenges facing this market. This report examines the size and shape of the ELT market today, looks at these disruptive factors, and predicts future growth and developments. The report contains:

- An overview of the English Language Teaching market, including definition, size, and geography of the market;
- Analysis of market dynamics and key trends;
- Opportunities and threats for players in ELT;
- Profiles and case studies of six key players: Cambridge University Press, Cengage Learning – Heinle, Macmillan, Oxford University Press, Pearson, and Livemocha;
- Profiles of potential disruptors: YongoPal and busuu.com;
- Essential actions for publishers in the ELT market.