Who, What, Where, How? People Information for the Enterprise

With the burgeoning of social media and the subsequent flourishing of communities and networks, new sources of information about people have emerged that can have significant value for market research, competitive intelligence, human resources, and even R&D functions in organizations. For vendor portfolio managers who are aligning to support their organizations with the best content and sources, the shifting landscape of company- and people-information suppliers can be challenging to understand. This report identifies trends in the people-information market, provides an overview of the vendor landscape, and calls out essential actions for content managers buying, recommending, and using these tools to support sales, marketing, research, and intelligence functions in their organizations.

The report contains:

- Outsell’s categories for the different types of people information, from directories and yellow pages to sales lead generation tools and expert networks;
- Key trends, challenges, and implications in the market for people information;
- A table analyzing the landscape of people-information vendors;
- Imperatives for vendor portfolio managers.