Corporate User Report: Information System Professionals

Because information systems professionals are responsible for staying abreast and implementing new technologies and thus rely regularly on external content, information systems professionals are one of the key functions Outsell studies in its research on the use of information in the corporate market. Information systems professionals rely heavily on external content to support them in making decisions about information technology products and services to buy or license. This Briefing draws on findings from Outsell's Super I-AIM(sm) Study of knowledge workers in the corporate marketplace to provide a profile of IS professionals as information users and buyers, with implications and recommendations for vendors and internal deployers of content that serve this market of close to $4 billion per year in annual content spending.