Device Wars: Smartphones, E-Readers, and Tablets as Enterprise Information Channels

This report is specifically for information management professionals. Smartphones, e-readers and the iPad are all devices that allow readers to connect with content in new ways. Consumer adoption of devices has been substantial, and Outsell sees no reason why consumers won’t bring their expectations of, and behaviors around, an “untethered” lifestyle to the workplace. This report explores how the handheld device markets are unfolding in unique ways, takes a close look at the devices themselves, and explores them in the context of the opportunities and challenges information managers face. It is based on Outsell’s recent web-based survey of 803 US consumers and interviews with senior executives across publishers and device manufacturers targeting this space. The report includes:

- Analysis of the landscape for handheld devices and a primer on classifying them;
- Outsell data on device ownership in the US, forecast market penetration, and reactions to the iPad;
- A table examining primary attributes of the different devices and analysis of why the opportunity presented by each is unique;
- A look at how advertising is likely to unfold across untethered content;
- Imperatives for information management professionals as they move into content deployment via devices.