BMJ Group: Meeting Challenge through Innovation and Diversification

The BMJ Publishing Group Limited, or “BMJ Group”, has grown from its roots as the publisher of the British Medical Journal to offering a portfolio of products across conventional content, workflow products, and educational products. Facing disruption to its core revenue streams, it continues to innovate its way out of trouble and is now poised for greater international expansion, thereby taking on some of the largest STM publishers on the planet. Publishers and information providers can draw lessons from BMJ’s innovation and expansion. This report contains:

- Company highlights, including history, revenue growth, and key products;
- Details and analysis of the competitive landscape;
- Analysis of how BMJ is creating new opportunities in response to threats;
- Important lessons about innovation and leverage for publishers and information providers.