Trends in Online Marketing

Authors: Outsell Client Services, Client Services; Eduventures, Inc.

Inquiry Overview

An online company was interested in investigating online marketing trends and lead-purchasing patterns among institutions of higher education.

Key Questions

What is the average cost per lead?

What is the typical contract model used in partnerships between online lead generators and institutions?

What lead-purchasing patterns are emerging among for-profit and non-profit institutions?

To what extent are institutions satisfied with their current vendor partners?

What are institutions' unmet needs with regard to online marketing?

Methodology

In order to collect strategic intelligence, Eduventures conducted 11 telephone-based interviews with admissions, enrollment management, and recruitment administrators. The sample is comprised of six administrators representing non-profit institutions and five representing for-profit institutions.