Outsourcing Outbound Recruitment Services: An Assessment of Demand

Inquiry Overview

A provider of contact-center solutions asked Eduventures to develop market intelligence and assess market demand to inform its strategy and growth effort for a new service line.

Key Questions

• What are the unmet needs of institutions in the area of recruitment?


• What are institutions' experience with and posture towards third-party outbound call centers?


• What is the reputation of third-party vendors among institutions?


• What are administrators' marketing preferences?

Methodology

To execute this analysis, Eduventures conducted in-depth interviews with a sample of 12 marketing senior administrators at institutions in the client's target market segments.