Constituent Relationship Management (CRM) in Higher Education

Inquiry Overview

A leading education services provider requested custom research from Eduventures to better understand the use and perceived role of constituent relationship management (CRM) among targeted non-profit institutions.

Key Questions

• Do institutions currently have a CRM system in place or are they planned for campuswide implementation and/or for specific departments?


• Is the CRM system a purchased product or a homegrown solution?


• How is the CRM system used across the institution?


• What kind of a role do administrators envision CRM playing in helping their institution address its mission and goals?


• What specific trends exist that are influencing the adoption of CRMs?


• What challenges do institutions face in adopting a CRM system?


• What is the budget for a CRM system, relative to other technologies?

Methodology

For this custom inquiry, Eduventures interviewed 11 senior-level administrators across 10 institutions to capture the information that was analyzed for this report.