Assessing the Market for Campus Card Solutions

Inquiry Overview

A leading educational services company was considering introducing a campus card solution to the postsecondary market within the next year.

Key Questions

• Who are the decision makers in the selection and purchasing process of a campus card solution?


• What are the current and emerging needs of universities?


• What is the competitive landscape?


• What is the purchasing intent of universities for campus card solutions?


• What are the budgets of universities for these solutions?

Methodology

For this custom inquiry, Eduventures conducted a Web survey targeting relevant, high-ranking college and university officials. The e-mail invitation was sent to 6,500 officials between November 11 and December 6, 2006, and yielded 271 complete responses (4.2% completion rate) and 31 partial responses. Both complete and partial responses were used in analysis.