K-12 Technology Adoptions Get Serious: Superintendents Assess Integration Process and Vendor Roles

Based on in-depth interviews with superintendents from around the U.S., this report clarifies the technology product adoption lifecycle within school districts.
Leveraging analyst expertise and superintendent insights, the 20-page study:

Outlines 5 key stages of technology product adoption in K-12 public schools
Highlights effective marketing practices that engage clients in person, at conferences and on the Internet
Identifies final decision makers and their influences
Reveals strategies vendors must leverage to develop new sales opportunities

As school districts get more serious about e-learning and technology adoption, using the framework outlined in this report will identify areas in which vendors can improve their ability to execute effectively throughout the K-12 space.