Digital Business Models in Home and School Markets: An Overview of Best Practices

Inquiry Overview

A technology services provider was interested in the process by which digital businesses have effectively penetrated both the home and school markets.

Key Questions

• What are the primary stages for introducing new digital content?


• How is digital content created?


• What attributes are important in a digital education product?


• How are digital content products delivered?


• What activities constitute successful marketing techniques?

Methodology

For this custom inquiry, Eduventures interviewed senior-level executives at leading digital content companies.