Pricing and Packaging of Assessment Products

Inquiry Overview

An education company was interested in understanding what components the marketplace would like to have in a formative assessment product and what pricing model would best fit small and mid-size district needs.

Key Questions

• What are the formative assessment product characteristics currently in demand by districts?


• What are the purchasing decision drivers for small and mid-size districts?


• What is the ideal pricing model for formative assessment products in small and mid-size districts?

Methodology

For this custom inquiry, Eduventures conducted interviews with 12 districts currently using formative assessment testing. Out of 12 respondents, eight were mid-sized districts and four were small districts.