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Playing the News Video Revolution

Image of Ken Doctor

Author: Ken Doctor, Affiliate Analyst

For news publishers, the video revolution is a promise of new revenue potential and a further threat to a business being taken apart at the seams by digital publishing. As news users have come to expect video on their news sites, the sites have begun to respond. They took small steps in 2007, building ad sales programs around video, tackling infrastructure questions, and determining staff roles. In addition, content software companies and network distribution companies have addressed publisher needs, competing for their business. As 2008 dawns, business initiatives are moving beyond trials, promising real revenue and new user engagement. This report provides an early sense of the movers in the field, and includes:

- An outline of the opportunities and challenges of news video, including the potential for annual revenue gains of up to $600 million for the industry;
- A look at how the ad and user markets are forming;
- Details of the key players in emerging video-related networks;
- Analysis of some of the technology challenges;
- Essential actions for news publishers that want to take part in the video revolution.

Pub Date: February 15, 2008
Pages: 18
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
  • Scene Setting
  • Consuming News Video
    1. Targeting Niches
    2. Users
  • Monetizing News Video
    1. Leading Players
    2. Increasing Newspapers' Share of the Pie
    3. Ad Sales Techniques
  • News Site Roles: Distributor and Creator
    1. Distribution
    2. Syndication
    3. Newspapers Creating Video
  • Technology Challenges
    1. Opportunities Offered by Technology
  • Essential Actions
  • Related Research

    • Tables & Figures

  • Figure 1. Telegraph Brings “TV” to the Web
  • Figure 2. Sun-Times Brings AP Product to Its Customers
  • Figure 3. New York Times Puts Video Front and Center in Its Election Guide
  • Figure 4. WSJ.com Centers Its Business Offerings
  • Table 1. Current Video Ad Models
  • Table 2. Emerging Video Networks
  • Table 3. Key Technology Players

    • Companies Mentioned

  • AdaptTV
  • Associated Press
  • Bluestream
  • Brightcove
  • Broadband Enterprises
  • Broadcast Interactive Media
  • Critical Media
  • Double Click
  • Dow Jones
  • Everyzing
  • Extend
  • Internet Broadcasting
  • Level 3
  • Lightning Fast
  • Limelight
  • Maven
  • Mochila
  • New York Times Co.
  • Pluck
  • Reuters
  • Rosette
  • Scanscount
  • Sun-Times Publishing Co.
  • ThePlatform
  • ThePort
  • Telegraph Media
  • Telestream
  • Tremor
  • Video Egg
  • Voxant
  • Washington Post Co.
  • World Now

Companies Mentioned

  1. Brightcove, Inc.
  2. Broadband Enterprises
  3. Broadcast Interactive Media, LLC
  4. DoubleClick, Inc.
  5. Dow Jones & Company
  6. EveryZing
  7. Internet Broadcasting Systems, Inc.
  8. Maven Research
  9. Mochila, Inc.
  10. New York Times Company
  11. Pluck Corporation
  12. Reuters
  13. Sun-Times Media Group, Inc.
  14. Telegraph Media Group Limited
  15. The Associated Press
  16. Voxant
  17. Washington Post Company