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Web 2.0 Health Test for B2B Publishers

Image of Chuck Richard

Author: Chuck Richard, Vice President & Lead Analyst

Web 2.0 focuses on users controlling their information environment, engaging with each other and directly with publishers, a large shift from the product-centric Web 1.0. This report provides a test for business-to-business (B2B) publishers and information providers to judge how well they are meeting the demands of Web 2.0. The test measures progress toward implementing best practices that Outsell believes are essential for building meaningful engagement with users that, in turn, will increase mid- to long-term revenue growth. The report provides:

- Outsell’s five key components of Web 2.0-healthy B2B publishing;
- A list of companies with Web 2.0 publishing successes, and the key components of their success;
- A Web 2.0 health scorecard enabling leaders to identify their own organizations’ strengths and gaps in engaging with users;
- Essential actions and steps for B2B publishers to reap the advantages and minimize the risks of the Web 2.0 environment.

Pub Date: July 12, 2007
Pages: 14
Format: PDF Application_pdf

Table of Contents

  • Executive Summary
  • Why a Web 2.0 Health Test?
  • Market Overview
    1. Key Components of Web 2.0-Healthy B2B Publishing
  • Why User-Centric Web 2.0 Is a Copernican Shift
    1. Publisher and Partner Web 2.0 Successes
    2. Taking the Health Test
    3. Scoring the Test
  • Essential Actions

    • Tables & Figures

  • Figure 1. New Relationship of Key Components in Web 2.0
  • Table 1. Web 2.0 Health Successes
  • Table 2. Web 2.0 Health Scorecard

    • Companies Mentioned

  • AllBusiness
  • Business.com
  • CMP Technology
  • Digg
  • Factiva
  • Generate Inc.
  • GlobalSpec
  • Google
  • Hanley Wood
  • Hearst Business Media
  • Hoover’s
  • IDG
  • ITtoolbox
  • KnowledgeStorm
  • LexisNexis
  • McGraw-Hill
  • Moreover Technologies, Inc.
  • Nature Publishing Group
  • New York Times Company
  • OhMyNews
  • Reed Business Information
  • Revver
  • Salesforce.com
  • Swivel
  • TechTarget
  • ThomasNet
  • Vizu
  • Washington Post Company
  • WebEx
  • Wikimedia Foundation
  • Windhover Information
  • Yahoo!
  • Zoom Information

Companies Mentioned

  1. AllBusiness.com
  2. Business.com, Inc.
  3. CMP Technology
  4. Digg, Inc.
  5. Factiva
  6. Generate, Inc.
  7. GlobalSpec, Inc.
  8. Google, Inc.
  9. Hanley Wood LLC
  10. Hearst Business Media
  11. International Data Group (IDG)
  12. KnowledgeStorm, Inc.
  13. LexisNexis
  14. Moreover Technologies, Inc.
  15. Nature Publishing Group
  16. New York Times Company
  17. Reed Business
  18. Revver, Inc.
  19. Salesforce.com, Inc.
  20. Swivel
  21. TechTarget
  22. The McGraw-Hill Companies, Inc.
  23. Vizu Corporation
  24. Washington Post Company
  25. WebEx Communications, Inc.
  26. Wikimedia Foundation, Inc.
  27. Windhover Information
  28. Yahoo! Inc.
  29. Zoom Information, Inc.