Information Management Best Practices: Mobile Content Comes of Age in the Enterprise

The use of handheld devices such as PDAs and cell phones has moved into the mainstream. Centralized information management (IM) functions within the enterprise are pondering how and when to delve into this emerging content delivery platform. This Briefing draws on Outsell’s proprietary data on mobile content use among corporate, healthcare, education, and government end users. It provides:

- An overview of the use of handheld devices and mobile content by sector and by industry;
- Examples of specific vendor initiatives in the area of mobile content;
- Background information on the emerging dot-mobi standard;
- Recommendations for conducting user research to gain information about handheld use, including a sample survey question;
- A look at challenges facing information managers in this area;
- Recommended actions for information managers to keep up with the trend toward handheld use.