Industry Segmentation

The information professional is in the middle of the change from centralized to a decentralized access to information within an organization. From a role as information intermediary, the info pro is expanding into other roles: buying and selling content, creating value-added research, educating users, and making content more available with technology. This Briefing presents results of Outsell's landmark study of corporate information professionals, with important benchmark data and recommendations on: Roles and responsibilities Staff and budget Marketing Problems, barriers, and opportunities.