BUY-SELL ENVIRONMENTS: getting sticky to survive
- Content providers in niche markets are competing to attract and hold users in vortal sites.
- Trading players in a range of industries are looking to cut their administrative costs on buy-sell transactions.
- Forrester Research has recently predicted that B2B e-commerce will reach $2.7 trillion in 2004 and that eMarketplaces will fuel most of the growth, reaching 53% of all online business trade in that time. Separately it has suggested that buy-sell environments will form 6% of all B2B trade in the EU by 2005.
- Innovative buying models developed in B2C sites can be applied successfully to B2B buy-sell environments. For example, group buying and auction models.
- Directories are a good way to build substantial supplier bases which are crucial to the success of buy-sell environments. The Directory and Database Publishers Association (DPA) predicted in September 1999 that directories? advertising income would break the UKP800 million mark by the end of 1999, up from UKP500 million in 1990. This growth indicates a market for adding more costly functionality to directory entries.
- Content providers must compete in this area with buy-sell environments set up by industry players along with technology partners. While some of these are designed solely for a few huge companies, others hope to attract a range of buyers and suppliers. A key advantage that content providers hold here is that they are not biased towards any industry players.
- As rifts begin to emerge between competitors collaborating on buy-sell environments, the opportunity is there for content providers to take a share of huge revenues which have been predicted for this area over the next five years.
Price:
US $350.00
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May 12, 2003
n/a pages
US $350.00
PDF 
Keywords: B2B E-commerce
