Information Content Management Best Practices: Linking Information Content To Business Processes 101

We envision a not-very-distant tomorrow in which building content repositories gives way to delivering targeted content at point-of-need, directly into workflows. This will require that content deployers shift away from their role as conduit between resource and user, and focus on applying content solutions to business problems and processes. This Briefing analyzes the 'state of the art' in applying business process analysis to content deployment. The Briefing first looks at how such analysis has been applied in IT, and the lessons for information content (IC). It examines one of the barriers to implementing business process analysis: a sometimes-paralyzing overabundance of opportunities. The Briefing then prescribes a five-step process for determining where to focus and for executing on a plan, with specific criteria for high-impact projects. For content deployment professionals, this is an indispensable guide to navigating an enormous and difficult shift in IC functional roles. For commercial content vendors, it provides insight into the future needs of the cutting-edge segments of their customer bases.