Information Content Management Best Practices: Doing More With Less – The Myth And The Reality

Few information centers are immune from the need to carry on their operations with diminished resources, and one of the most common questions asked by Outsell clients is how to do more with less. This Briefing offers a practical, systematic approach for providing continued value with fewer resources. It begins with detailed case studies of how three organizations dealt with specific cutback situations, and an analysis of what worked and what did not. It then provides a game plan for how to prepare for and execute on the changes required in a cutback situation: taking control of the cutbacks by anticipating and preparing for them; making the necessary staff adjustments; renegotiating terms with vendors; and revamping a marketing strategy. For content deployment professionals who are anticipating cutbacks or are in the middle of them, this Briefing provides a blueprint for planning and executing the best possible strategy. For commercial content vendors, it provides an eye-opening view into the complexities of the environment faced by their best customers.